Online, any interaction with your viewers matters. One’s goal is to reach to as many people as possible and engage them with the content of the website they are visiting.
Amongst the marketing instruments that exist, a controversial but helpful one is the email subscription popup.
Although, at first glance, you think of them as being annoying, give them a try. Actually, they provide very good results in converting your visitors into email subscribers. And this is a way to go if you want to build a solid database of subscribers, rather than spamming random people with emails acquired via some fast email extractor applications or free email finder platforms.
We know, it seems easy and fast just to do a free email search or find email by purchasing various databases, but that will not bring you close to your future fans.
So, let’s talk more about the popup window. There are some tips & tricks that you need to do before launching this on your website.
- Time your popup to appear around 60 seconds after the user visits your website. You don’t want to show it too fast or you will scare the person away and you don’t need to wait longer because the reader can go away after two minutes. Of course, you could link the time frame to your Google Analytics numbers for the pages on which you are setting up the popup window
- Another filter you need to consider is the page views. You can apply the popup is applied after 2 page views and gets subscribers, but might stop the user to access other pages. If the analysis tells you that your readers stay on the website a rather optimal amount of time, you can use a pop up to promote some offers instead of asking for an email address.
- Content is vital. Good content that is. Place your popup at the end of the article. If readers liked it they will subscribe.
- The popup must be catchy. Have a headline and body of the text that will make people give their details.
- Don’t become a spammer. Make your popup to appear once in a matter of days – we suggest 15 even 30 days
- People are reluctant to share too much of their information. We still want privacy. So, ask only for name and e-mail. Or just get an email account.
Now let’s talk a bit about implementing this popup.
You are a WordPress user and want to take the matter in your own hands. You search online how to setup an html popup window. You can try to write the code for the HTML popup that could take time and still pay for a subscription to run it every month.
Some of the paid tools available would be:
- Marketizor you have to insert the JavaScript or HTML code in your website. It uses location-based features. The price range is based upon the visitors on your website.
- OptinMonster it is a premium WordPress plugin and offers different features like targeting options or display rules.
- ScreenPopper web-based tool great for any technical expertize. You will find analytics, targeting rules, display rules.
- WP Popup plugin offers some free features, with the option to upgrade.
- WisePops you can target the popups for visitors using various filters.
We strongly suggest don’t go for a free email search or an email grabber service.
So, in the end, tired of the solutions that give you a simple popup and you have to pay tens of dollars every month to use this simple tool?
You just ask us for help to create your plugin and start getting emails immediately. Afterwards, you forget about it and we won’t ask for anything else.
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